What is Moz Rank and How is it Calculated?

What is Moz Rank?

Moz Rank is a link-based metric that predicts how important a webpage is. It ranges from 0 to 10. The higher the score, the better the authority of your page based on incoming links.

The metric is developed by Moz. It uses a logarithmic scale. So moving from 3 to 4 is easier than moving from 7 to 8. It’s similar to how Google used to display PageRank.

Why Moz Rank Matters

• It helps gauge the link authority of a page.
• It’s used by SEOs to compare competitors.
• It correlates with higher visibility on Google.

While it doesn’t come from Google, Moz Rank still offers valuable insight. A higher score means your content is getting more quality backlinks.

How is Moz Rank Calculated?

Moz Rank is based on the number and quality of links pointing to a URL. Here’s what influences it:

• Quantity of links: More inbound links increase rank, but not equally.
• Quality of links: Links from authoritative sites carry more weight.
• Link diversity: Links from many unique domains count more.

The score is calculated using Moz’s web index. It updates regularly. A drop in score may mean you lost links or competitors gained stronger ones.

How to Improve Your Moz Rank

• Earn backlinks from sites with higher Moz Rank.
• Use guest posting to build quality links.
• Remove toxic or low-quality links.
• Promote evergreen content that naturally earns links.
• Engage in digital PR and outreach campaigns.

Focus on value. Create content people want to reference. A strong backlink profile increases both Moz Rank and organic search visibility.

Free Moz Rank Checker Tool

You can measure your page’s authority using our Moz Rank Checker. Enter your URL and get instant feedback. Use it to track progress and benchmark against competitors.

FAQ

Is Moz Rank the same as Domain Authority?

No. Moz Rank measures link popularity of a single page. Domain Authority looks at the strength of an entire domain.

How often does Moz Rank update?

Moz updates their link index about once a month. Rankings can shift as links are gained or lost.

Can I improve Moz Rank without backlinks?

No. Moz Rank is link-based. You need quality backlinks to grow your score.